Kepeng.io, DENPASAR – Some of the legal institutions regarding copyright have a purpose to protect various works of art created by artists. In its development, copyrighted works created by a human being or a group of people must be protected and they are entitled to copyright for their work so that they are able to contribute to the economy.
The emergence of copyright cases today is due to the fact that not many creators, artists, craftsmen, or art producers are aware of the importance of copyright. The importance of understanding copyright for the intellectual community of Balinese artists in particular and in Indonesia, in general, encourages them to be understood and realized in order to be able to compete in the global world. It is hoped that this will continuously receive legal protection and certainty, so as to avoid plagiarism of works of art created by artists.
This was revealed in the presentation of the representative of Kepeng Indonesia, AA “Ary” Anila Kusuma Wardani, during the introduction of the non-fungible token (NFT) basis in blockchain technology on the Baliola marketplace project and its use in the field of art preservation and obtaining copyright to designers and artists. illustrator from HMPS Graphic Design and Animation Alfa Prima, Wednesday (21/7) yesterday via online (online google-meeting).
The event which was attended by around 15 participants from HMPS Graphic Design and Animation Alfa Prima was held with the aim of introducing a new project which is directly under Kepeng.io in collaboration with the Denpasar Creative Economy Agency (Bekraf), namely Baliola.com.
Baliola itself is basically an NFT marketplace that is used as a means of buying and selling works of Balinese artists. As the name suggests, the technology base used is NFT in blockchain technology. NFT in short is something that is used as a representation of an asset. With this digital form, artwork can be ‘tokenized’ to create digital ownership certificates that can be used as a means of buying and selling.
In his presentation, Ary explained that NFT stands for non-fungible token. “These are usually created to use the same kind of programming as cryptocurrencies, like for example Bitcoin or Ethereum. In this case, kepeng as a crypto token will be applied to facilitate the transaction process of art actors in Bali,” he added.
Seeing the problems that exist in the field that there is a difference between the real world and the virtual world, that in the virtual world, anything can be duplicated. For example images, songs, artwork, jokes (memes), or other content in any form uploaded on social media. “This is what makes it seem as if there is no boundary between the original work and the duplication on the internet. However, with the NFT, digital work can be ascertained its authenticity even though there are many duplications circulating in cyberspace,” said Ary.
The artists in Bali are a creative society. By having this creativity, creating works of art certainly has economic value. The economic value is contained in the existence of creative products that have become the property of the community (Public Domain). This is the forerunner to the creation of the Baliola.com project as a means of investing in art that will have an economic impact.
The Baliola.com project is a breakthrough from Kepeng Indonesia, a non-profit organization in the form of a community foundation. Ary again explained that the name “Kepeng Indonesia” was inspired by the existence of Uang Kepeng in Bali, where “Kepeng” is used as a digital currency utility token, which is then used for transactions and investment facilities.
Ary explained, in addition to NFT and blockchain technology, the Baliola marketplace has other advantages, namely getting certification and validation by Bekraf and the community. So with this, the art workers get their copyright legally. Then economically, Baliola is used as a forum for the process of buying and selling works of art. “Just like Tokopedia and Shopee, Baliola is also a marketplace, but NFT-based,” he said. “Now at Shopee, the transaction process uses banks such as BCA and others. Meanwhile, the uniqueness in Baliola is using NFT where the “kepeng” is used as the digital currency,” added Ary.
Then, for artists who want to submit their artworks to Baliola, they must first be registered in the community. Then it will go to the next stage, which is to get validation and certification by the authorized institution. “How to submit works on Baliola.com is also quite easy. It is enough to have the work first, then validated by the art community and certified by Bekraf, then you can enter the marketplace,” concluded Ary.
The transaction convenience process at Baliola is a top-up and redeem system. When entering the Baliola marketplace, artwork investors must top up first to be used as kepeng. Later, the kepeng can also be converted into rupiah by redemption. Kepeng, which functions as a crypto token from Baliola, is used to facilitate transactions between countries. “Therefore, I hope that from Baliola, the artists will have a legally valid copyright and also have income from an economic perspective,” concluded Ary.